One identity. Across the business.

The work

Hunter Creative refreshed Sonshine Construction’s brand and visual identity, redesigned its website, and created supporting brand collateral.

Business cards, signage, and branded merchandise carried the refreshed identity across the website and the materials used by the business.

This was an engagement across several points of contact, from the first look at the website to a business card, a sign, or a piece of branded merchandise. The work gave the refreshed identity a place in the day-to-day business.

A useful lesson for today.

Treat an identity refresh as a system. Consider how it works on a small business card, a screen, and a sign before treating the logo as finished.

This is a past Hunter Creative engagement. It describes the work delivered at the time; it does not represent the client’s current website or an ongoing engagement.