Cowbell / Restaurants

An idea customers could join in on.

Promotional design for a Charlotte burger and whiskey bar.

Archived promotional artwork, 2014–2015. The promotion has ended; prices, rewards, dates, and contact details shown are historical.

The work

Cowbell’s project archive includes print, web, and social-format creative for restaurant promotions. The “Fantasy Burger” campaign artwork is one example, with source layouts and exported graphics preserved together.

The design puts the invitation first: propose a burger using your choice of bread, meat, and toppings. A clear hierarchy carries the reader from the campaign idea to the submission instructions, dates, and reward.

The archived promotion ran across the dates shown in the artwork, September 2014 through January 2015. This case documents the creative materials, not participation, revenue, or campaign performance.

A useful lesson for today.

Give a promotion one clear action. Explain how to participate, then make the supporting details easy to scan.

This is a past Hunter Creative engagement. It describes the work delivered at the time; it does not represent the client’s current website or an ongoing engagement.

More past work

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