Latergramme is aimed at bridging the gap for entrepreneurs who need a better tool to manage their companies’ Instagram account/s. With the ability to schedule posts & add team members, a solid mobile & web app interfaces, & multiple account management, it’s an asset for social media marketing, the most powerful last remaining free methods of advertising.
KitCRM is a startup out of the San Francisco area. When we found them, they were just starting their journey & offered a great tool to connect with your most engaged, loyal, & dedicated fans. Fast forward a few years & now they enable small businesses & brands to manage their marketing efforts through simple commands in a text message, Facebook ad management, & the ability to build lists of audiences with commonalities & specific interests. Kit is a must have for any internet marketing effort.
SumAll is one of the best social & web analytics tools available. Even better is the fact that they offer a free version with some great options to boot! Some of the functionality they offer includes a dashboard for all social & web data, unlimited tracking, unlimited accounts, unlimited collaborators, in-depth reports, plus daily or weekly email digests.
A more well known tool on this list, IFTTT is a powerful macro-making app for businesses & individuals alike. Through their innovative platform, users can create ‘recipes’ consisting of ‘If This, Then That’ macros between their more than 180 connected apps and partners. Want your phone to automatically build a Twitter list for people using a hashtag related to your business? IFTTT’s got you covered. Trying to figure out how to post Instagram photos automatically to Twitter or Facebook natively, instead of a link? There’s a recipe for that too.
IFTTT’s platform allows for extremely easy content distribution from your blog or any of your social profiles and offers thousands of pre-made recipes to choose from. Need inspiration for which recipes to use? Check out PC Mag’s article on the 101 top IFTTT recipes.
In addition to several others on this list, Crowdfire is another great tool for finding & following Twitter or Instagram users in your targeted niche. It provides the unique ability to search & easily follow any user connected to a competitor or respected individual in your industry. It also gives you the ability to quickly see the relationship between any two users. Trying to figure out if a certain person/company is following your brand without combing through the list of everyone they’re following? Load up Crowdfire & see in a matter of seconds.
This app also gives you the ability to quickly follow users from your niche in hopes they will follow you back & unfollow those who don’t follow you back. In addition, Crowdfire shows you all of your inactive followers, sends daily or weekly follower/unfollower reports, creates white or black lists of specific followers, shows your top engagers, schedules posts, & enables you to manage multiple profiles across Twitter & Instagram.
Wondering what people are saying about your business online, right now? Meet Mention, the real time web monitoring app that gives you updates on what your fans or customers are saying about you across the internet. Mention features strong analytics & reporting of online mentions to help in resolving an issue with a dissatisfied customer before it turns into a social media nightmare or connect with potential customers when their interest level is at its highest.
Most people are familiar with Google Analytics, but have you heard of KissMetrics? Kiss gives you the ability to more easily track where your customers are coming from & how they interact with your content. They have great reporting features & top notch A/B testing to optimize your online marketing efforts. When combined with a strong SEO effort, KissMetrics can make a world of difference for your business.
Struggling to figure out where to focus your online advertising dollars to maximize your ROI? Improvely is an amazing resource to track all traffic to your site, the subsequent sale,s & conversion rates for a specific link or advertisement. It integrates beautifully with most eCommerce sites & can detect click fraud to keep you from spending money on fake clicks. Coupled with beautiful & responsive web design, Improvely is an asset for any business selling online.