Top 4 Reasons Why Your Website Sucks

There are a lot of extremely bad websites out there, but do you know if yours is one of them? These are our top 4 reasons why your website sucks and ultimately fails to help drive business through your doors.

Bad Hosting Companies

1. Unreliable Hosting
There are a lot of cheap hosting packages out there. These cheap options might save you some money upfront, but those so called “savings” can bring you BIG headaches and cost you more in the long run. There’s really nothing worse than a website that takes foreeeeeeeeeeeeeeeeeeever to load, or even worse – one that’s continually going down.
2. Weak Copywriting
What does your business do? Who is your target market? What services or products do you provide? Why should I choose your business over the competition? If your website doesn’t answer these questions in a concise and interesting way, your potential customers will click away to look for a site that can. Strongly written and powerful words or “copy” can be the make or break for why someone chooses to buy your product or pay for your services over a competitor’s. If your site contains numerous spelling and grammatical errors, lacks a strong call-to-action, and doesn’t give a potential customer a strong case to choose you – why would they?
Bad Copywriting

3. Boring & Ineffective Imagery
It’s mind-blowing how many websites lack powerful, eye catching, and unique imagery to really set them apart from all the noise that exists on the web. If your site is bland and uninteresting, you most likely are missing out on an opportunity to capture new business for yourself. The difference between making the sale and losing it can be a customer’s 3 second 1st impression based on how your site looks and if it intrigues them to learn more.
4. Not Optimized for Search Engines
You might have the most beautiful and user-friendly website, but if it’s not optimized for search engines, you’re just wasting time and money. It’s likely that you’ve heard of “Search Engine Optimization” or “SEO.” This is basically a big word for making sure that your site is set to show up when someone searches for a specific keyword or keyword phrase in Google, Bing, etc. There is a lot that goes into the ever-changing world of SEO, but at a minimum your site needs to have it’s meta data and alt tags properly set up to assist with ranking for keywords related to your product or service.

So, does your website commit any of these cardinal sins? If you answered yes, then you’re likely missing out on an incredible opportunity to connect with potential customers online. Good news is, we’re here to help you! Life is busy and we know you’re running your business around the clock. We pride ourselves on building beautiful, functional sites that help grow your business without breaking the bank or wasting your time on needless questionnaires and paperwork. Take a second to send us your information below if you’re interested in revamping your website. We would love to set up a brief call with you to discuss how we can help.