If you own a business, chances are you have a website. But simply having a site does not mean it will actually create leads or increase sales. In an age where customers pull out their phones first to quickly search nearby businesses, the question you should ask yourself is this. Is your website mobile-friendly?
Meet responsive web design, the industry standard for building sites that “respond” to the devices they’re being viewed on to enhance a user’s overall experience. Here are the top three reasons your business needs a responsive site.
1. Americans can’t live without their phones
According to the Pew Research Center (PRC), “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.” Additionally, PRC cites that 46% “say that it is something they ‘couldn’t live without.'” These are HUGE numbers and smart business owners know exactly how important it is to make sure their site looks great on any device, taking advantage of this massive opportunity.
2. The “Mobilegeddon” is here
Website companies and SEO companies around the world recently experienced one of the greatest changes to Google’s search algorithm, fittingly called “Mobilegeddon.” Google transitioned to an algorithm that favors mobile-friendly sites over non-mobile ones. This means any sites previously showing at the top of results with a site not optimized for phones or tablets, now show lower in search rankings than those prepared for the change. This is a big blow to any business model based around organic traffic to their site. With responsive web design, your site won’t be penalized in organic search results.
3. Having a “mobile” site doesn’t mean it’s mobile-friendly
Previously, if you wanted a mobile-friendly site, you would have to shell out some extra money for a mobile version in addition to the desktop version. This essentially meant you were paying to have two sites built: one that displayed on a user’s phone, the other on their computer. Typically these “mobile” versions are watered down and difficult to navigate, lacking extensive details a customer may be seeking. Responsive web design yields a single site that adjusts to the size of a screen, looking great on any device without sacrificing content.
Interested to know if your site is mobile-friendly? You can easily check using Google’s Mobile-Friendly Checker. Looking to get a responsive site? We’re a Charlotte website design company able to help make that a reality! Contact us for details.